Startup Pitch Day 2019

26th August, Factory N° 09, Mettlach

The stage for your business idea

1. What is the Startup Pitch Day @ Villeroy & Boch about?

The Startup Pitch Day is a competition to identify innovative Startups with the aim of creating potential cooperation with Villeroy & Boch Innovations GmbH. Therefore we invite 10 startups to the Villeroy & Boch Startup Pitch Day on 26th August 2019 in Mettlach.

Every company has the opportunity to present their business model within the framework of a short pitch and to answer questions from the jury and the audience. At the end the winners will be rewarded not only with cash and non-cash prizes but also a cooperation with the Villeroy & Boch Innovations GmbH. Besides our investment team will review cooperation and participation options with every participating startup.

Villeroy & Boch Fabrik No. 9

2. About Villeroy & Boch Innovations GmbH

Villeroy & Boch Innovations GmbH is a holding company of the Villeroy & Boch AG which invests into startup companies. We are therefore looking for young companies whose products and solutions strategically fit in our core business in the areas of tableware as well as of bathroom and wellness (further details on our AG business units can be found here: Specifically, your startup should be active in the following search fields:


  • Digital / Connected products (e.g. in the sanitary area)
  • E-Commerce (New customer interfaces, platforms, communities)
  • Ceramics & other material areas
  • Manufacturing process (e.g. ceramic 3D-print)

and should be dealing with up-to-date trend topics like eHealth, nutrition, fitness, lifestyle and technology. We are preferably investing into early to mid-stage-startups, which can offer a first MVP. As a strategic investor we grant young startups access not only to capital but also to valuable group resources like an expert network from the areas business development, SCM, legal and finance, our brand as as well to our worldwide distribution network. 

3. Course of the Startup Pitch Day

In the following you will find detailed information about the Startup Pitch Day agenda on 26th August 2019 in Mettlach as well as on the individual steps of the selection procedure and the corresponding time periods.

Application and selection procedure until the Startup Pitch Day:

Phase 1: Application phase (From 01.06.2019 to 07.08.2019)
Startup teams need to apply via our application form until 07.08.2019 (see below).

Phase 2: Selection of Pitch Day participants (Start of August)
After an examination by an internal V&B jury the most promising startup teams will be pre-selected and invited to the Startup Pitch Day by email.

Phase 3: Agenda of the Startup Pitch Day on the day competition day itself (26th August 2019)

  • 11:00 am to 11:20 am  Welcoming
  • 11:20 am to 12:45 am  Pitches Part 1: 5 pitches of 5 minutes + 5 minutes of discussion
  • 1:00 pm to 2:00 pm  Joint Lunch break
  • 2:00 pm to 3:20 pm  Pitches Part 2: 5 pitches of 5 minutes + 5 minutes of discussion
  • 3:30 pm to 4:00 pm  Voting & award ceremony  
  • From 4:00 pm Networking event in the afternoon

Phase 4: Announcement of the winner and prizes
The winners of the Startup Pitch Day are selected by an expert jury. Those three winners, who will be selected from all applicants, will receive the following prize money:

  • the first prize in the amount of 1.500 EUR
  • the second prize in the amount of 500 EUR
  • the third prize in the amount of 250 EUR

Furthermore every team receives a small giveaway for their participation. In addition our investment team reviews cooperation and participation options with each participating startup. 

4. How can I apply with my startup?

The product or service of your startup matches the Villeroy & Boch search fields? Then we are looking forward to receiving your application for the Startup Pitch Day!

Please fill out the application form completely and add a pitch deck to the appendix which should be structured as follows:

Slide 1: Introduction

Short presentation of your startup

Slide 2: Your team

Description of your most important team members, their expertise as well as their role in the company

Slide 3: The problem

Description of your idea and the problem that should be solved

Slide 4: Solution

Arguments why your product represents the optimal solution for the presented problem

Slide 5: Product

The most important functionalities of your product (Prototype or demo e.g. in the form of an image, website or software)

Slide 6: Market

Your target group as well as market size and saturation

Slide 7: Unique feature

Pointing out your unique feature with the respective added value

Slide 8: Competition

List of your most important competitors and description of the unique features

Slide 9: Proof of concept

Proof of concept of your business model for example by first turnover or number of active users

Slide 10: Business model

Your essential sources of revenue (how and up from when are you generating your turnover)

Slide 11: Strategic fit with V&B

What are the advantages for V&B of an investment or cooperation with your startup or how can we cooperate profitably?

Slide 12: Financing requirements and their application

Required financial resources as well as their application and target

The pitch deck represents the most important decision basis for us choosing which teams we invite to the Startup Pitch Day. We cannot take into consideration incomplete applications by the end of the application period (also incomplete pitch decks).

To consider your application, you need to apply until 07.08.2019, 12 pm.

Application form

Our Villeroy & Boch Pitch Day 2019 has already taken place. But we're always open for innovative business models. You can send us your pitch deck or your questions to

6. The location

Welcome to Mettlach and to Factory N°09!

Mettlach is located at the heart of the border triangle of Germany, France and Luxembourg. The centrally located park, the Mettlach Outlet Center or the Villeroy & Boch Discovery Centre are worth a visit. The Saar Loop and destinations like Trier, Metz and Luxembourg are also within easy reach.

The ideal workplace for every task: With this aim in mind, Villeroy & Boch has opened its new office and conference centre, The centrepiece of the ground floor and the mezzanine level at Factory N°09 is the “marketplace”. The area around the central staircase on the ground floor can be used by all Villeroy & Boch employees and offers the ideal platform for an open and uncomplicated exchange between all participants, especially for the Startup Pitch Event.

The event location:

Fabrik N°09
Villeroy & Boch AG
66693 Mettlach

Hotels for overnight stays:


Hotel Saarblick Mettlach 
Freiherr-vom-Stein Str. 14, 66693 Mettlach
Telephone: 0049 (0)6864 2030

Schloss Saareck

Saareckstraße, 66693 Mettlach

Telephone: 0049 (0)6864/811711


Villeroy & Boch Fabrik No. 9